But the Crawfords were biding their time. Manage Cookies Accept & Continue. Its a brand steeped in resilience and that is what we are celebrating as its something we can all identify with.. Does that matter? When flavor is at the core of your philosophy, grapes become the defining factor in ensuring excellent wine. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. Im hoping weve got the balance right here.. Whoops! and consent to Kim Crawfords use of my personal information for marketing and analytics purposes, including receiving marketing and promotional communications. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. The Kim Crawford Sauvignon Blanc wine, in my opinion, is a nice drop. I was making wines to a certain style., Kim was overseas when the scandal broke, and Erica remembers trying to manage the fallout on her own, while coping with two small children, Pia, now 17, and Rory, and the terminal illness of her father in South Africa. 2023, Dominio de Cair Seleccin La Aguilera WineO Mark Review, Emilio Moro Ribera del Duero WineO Mark Review, Established in 1996 by founder and namesake Kim Crawford, the first bottles came to the, Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of. She was named the World's Best Drinks Writer at the World Food Media Awards in Australia. 2022 Kim Crawford Wines. Only two years after launching, Kim Crawford wine began exporting to the United States. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. Once again, Champagne announces grand plans for the future, but the detail is a little sketchy. We were very focused, between the two of us. About Kim Crawford Wines. So why did the Crawfords sell their company to Vincor in 2003? Since its launch in 1996, the label has gained critical acclaim around the globe. Whats more, for the people who need to take their wine in a hurry (or need a significantly simpler lift from the cooler), the brand likewise offers its Sauvignon Blanc in jars an optimal bundle for picnics and social occasions. Won't he be sorry that he can't name it Crawford? For further information, please visit www.kimcrawfordwines.com, or follow us on Facebook and Instagram. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. A ton has changed in the long time since Kim Crawford was established. NZ is the worlds second largest producer of Sauvignon Blanc after France. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. Based in Marlborough, the company makes a large range of wines sourced from multiple regions around New Zealand. Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. please see, Constellation Sells Budget Wine Brands to Gallo. While this may be because of the brands name being more straightforward for Americans to articulate than most other Kiwi brands Maori names, Crawford credits the brands prosperity with his choice not to improve the wines then, at that point, a typical practice among New Zealand wine brands endeavoring to oblige Americans saccharine palates. In 2019, over 100,000 glasses of Kim Crawford were sold at the event. Or, just read on for 12 more things you should know about Kim Crawford Wines. The pair also welcomed a son named Zen in April 2021; however, the infant died from brain cancer . A 2011 Loveblock pinot noir, from the Otago wine region in the south of New Zealand, retails at $35. Land in smaller and cooler Awatere Valley is cheaper. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. The winery started in 1996 as an at-home business near Auckland, New Zealand. Veterans of the grape: We now have infrastructure. Its a high-value product, says Kim, 57, with an almost instantaneous return.. "She understands the game and gets on with it. Pick Up In stock. The harvest was 20% down on 2020, with Sauvignon Blanc the variety worst affected. Opinions expressed by Forbes Contributors are their own. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. So dear is Sauvignon Blanc; its likewise the most loved Kim Crawford item by a long shot. The Brand Went From Zero To 5000 Real Quick. Kim Crawford Sauvignon Blanc cost $13.99. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. Did Joan Crawford audition for Gone with the Wind? This is 'The Faces Behind Your Wine.' #TFBYW. Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. While things are going well, its sweet sailing. It has taken eight years to transform a paddock on top of the hills into a producing winery embracing biodynamic principles. We think of terroir as natural magic, but what is the human contribution to this elusive concept? Also, check other great Sauvignon Blanc from New Zealand. While numerous American buyers expect that Kim Crawford, organizer and previous proprietor of Kim Crawford Wines, is a lady, he is a man (Kim is viewed as a gender-neutral name in New Zealand). Kim Crawford and his wife Erica now own the Loveblock label, also in Marlborough. I was happier dealing with one person [Vincor] rather than five., Constellation Brands, the worlds largest wine company, bought Vincor for $1.3 billion in 2006. No. Crawford peddles her wine to the masses, available in nearly every popular grape varietal in both bottles and cans. That represents 25% of the New Zealand wine category. With more than 90 hectares of their land holdings planted, the Crawfords now number among the top 10% of the countrys largest vineyard owners. Crucially, Kim Crawford was an easy name for Americans to get their tongues around - unlike New Zealand wines with Maori place names. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. In any case. How much does it cost to get married at the courthouse in Kentucky? Brut vs Extra Dry: Which is Better? There was an error and we couldn't process your subscription. Learn how your comment data is processed. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself . In 2003, Crawford sold the brand to Canadian company Vincor - the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). It was my baptism of fire.. Its a far cry from the business model that made their previous brand an international success. The brands founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. In 2003, when the Crawfords sold their brand to Canadian wine giant Vincor it created ripples of interest. In the evenings, the temperature shifts. Fortunately, the quality of the vintage was exceptional and the longer-term outlook for supply is positive. Why Don Papa is the worlds fastest growing super-premium rum. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. Crawford famously backed Musk's 'extremely hardcore' Twitter 2.0 culture when he first took over, and was pictured on the office floor in a sleeping bag with a sleeping mask in November 2022. A lot has changed in the 24 years since Kim Crawford was founded. Natalie MacLean offers North America's most popular online wine and food pairing classes. [iii] Nielsen Ad Intel, Total Media SOV Q1-Q4 2017 / Q1-Q4 2018. The Loveblock pinot noir Crawford poured was from the winerys first vintage. Beckstoffer To Kalon and the Mystery Bottle. This chardonnay wine offers a creamy texture and hints of butterscotch, lemon meringue pie, ripe stone fruit, and citrus. Kim Crawford is part of a stable of New Zealand labels that Constellation--the largest exporter of New Zealand wines--owns and exports to 75 countries. The TV commercials portray real-life moments shared among friends where choosing Kim Crawford makes an impression and gives them confidence in their wine choice to take on any occasion. The brand has also developed the Illuminate Sauvignon Blanc, a low calorie, low alcohol, white wine option. The brand keeps it simple in the naming department, too, labeling wines after their varieties: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, and so on. Its all about acid and carefully watching the sugar balance, she said. I personally would say that I loved this wine a great deal. The only thing we could do was to go underground and say, We will show you. We were fighting the industry establishment, the old blazers. 32 reviews. Kim Crawford is the owner of Kim Crawford Wines. All Rights Reserved. *Adapted from an article that first appeared in Metro magazine. Kim Crawford Chardonnay White Wine is an approachable and full-bodied white wine that shows great length and persistence. The couple created and sold Kim Crawford wines prior to setting up Loveblock Vintners around 2012. APPELLATION: New Zealand With refreshing acidity, these wines balance terrific fruit density, precise stone fruit and ripe citrus characters, and mealy, nutty complexity. PALATE: An approachable and full-bodied Chardonnay that shows great length and persistence.Medium weight with a creamy texture and hints of butterscotch and lemon meringue pie. Who is US Representative for Gainesville Georgia? The brand currently creates seven unique assortments in two of New Zealands most famous wine districts: Hawkes Bay, most popular for its Chardonnay, and Marlborough, adored for its Sauvignon Blanc. This story appears in the October 23, 2017 issue of Forbes Asia. Brut vs Extra Dry: Whats the Difference? Use the unsubscribe link in those emails to opt out at any time. Loveblock is her husband Kims first new product, other than contract deals, since leaving the company which owns his trademark name, and it has been years in the making. By clicking "submit", I accept Kim Crawfords. Their estate produces close to 27,000 cases of Loveblock wine annuallythe company expects to post $3.7 million in revenue in the year ending in Juneand is on track to double that within the next five years, with most of the production for export. Her confident aura catches the attention of two other female shoppers, who can't help but gaze at her in amazement. Please reload the page and try again. Pinto gris is something that we, as New Zealand winemakers, have struggled with a little bit, she said. The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. 30: https://youtu.be/ien8748Xk5k. In 2003, the Crawfords sold the labelbut not its physical assets, which by this point included a 45-hectare blockto Canadas Vincor International, which itself was acquired three years later by global drinks giant Constellation Brands. If I get home and want a glass of wine, this is my go-to wine, Crawford said. Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of Loveblock wines. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Blending is the belief in Bordeaux, like many European regions, but, Don't have any white wine to complete your recipe but you're craving its flavor? You have entered an incorrect email address! Think youre savvy about the Savvy B brand American wine lovers cant get enough of? It was expected that the taste would be sweet, but it was not. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. They went shopping after their sale, upping their holdings to about 215 hectares, which included 160 hectares of undeveloped hillside and adjoining land in Marlboroughs Awatere Valley that is now home to the Loveblock brand. Sensational Shellfish Wine. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. NJ: Morristown . Is Top Gun: Maverick better than the original? Barefoot Wine was purchased by E & J Gallo Winery in 2005. Delivery Available. Personally, its been so great for Kim and to stop and reflect what has been achieved, Erica (above) tells Drinks Digest. Another surprise: While the brand is largely marketed to an urban audience, Crawford calls himself a country boy.. And its those under 30 who are particularly interested in that.. Kim Crawford is part of a stable of New Zealand labels that Constellationthe largest exporter of New Zealand winesowns and exports to 75 countries. When we came here with sauvignon blanc way back in 1997, it was such a new thing. Before, we bought grapes from someone else, and we made the wines at someone elses winery. This blog is for everybody that wants to know more about celebrities. But Kim Crawford the man is forging new ground as winemaker for Loveblock Vintners, which he started with his wife, Erica. In the end, it is this unique combination of factorsfrom regions and soils, to temperatures and growth ratesthat give Kim Crawford a perfect balance of fruit and acidity. No problem. A lot has changed in the 24 years since Kim Crawford was founded. Who is Timothy on Little House on the Prairie? Do They Contain Wine? November 2, 2020 Kim Crawford Illuminate Sauvignon Blanc and Ros. After the tragic impact of Cyclone Gabrielle, the weather-bombed wine region looks to salvage what it can. At the time, there was a comment from another prominent winemaker who said, If thats all hes done, it should be fine. There were a lot worse things going on than what we were doing. Property values in Marlborough have surged in recent years, with wine companies and investors hustling to nail down grape supplies to meet demand. Established in 1996, Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy-drinking bottles, and accessibility in price, profile, and availability online and in stores. Add to Cart. And the Crawfords did not tinker with the wine for the U.S. market. Extensive research into the Kim Crawford consumers values led to the development of the Make It Amazing campaign, with findings confirming the deep emotional connection and loyalty fans share with the brand. The established leader of luxury-priced Sauvignon Blanc from New Zealand, Kim Crawford combines a . Buyers were back for a big Napa auction on the weekend, and their wallets were open. Kim Crawford has gained a cult following over its twenty-year history for its distinct taste, unwavering quality, and inclusive spirit, said Julie Rossman, Vice President of Marketing for Kim Crawford Wines. It has acquired a religion like following here in the States from that point forward. Available for purchase on Drizly, Wine.com, and Minibar, Kim Crawford wines can be purchased online or via apps and safely delivered to consumers doors a fact that pleased socially distanced customers at the start of the Covid-19 pandemic. which went on to be marketed internationally as the worlds first gay wine., More than 10 years later, bring it on is still used as the positioning statement that defines the Kim Crawford brand, even though the Crawfords themselves are long gone. Can you Mix Red and White Wine? New Zealand. And, for those who want to take their wine on the go (or just want an even easier lift from the fridge), the brand also offers its Sauvignon Blanc in cans an ideal package for picnics and gatherings. So beloved is Sauvignon Blanc, its also the favorite Kim Crawford product by far: Of its eight products, Kim Crawfords Sauvignon Blanc is the biggest seller by a landslide, accounting for 90 percent of the brands overall sales. Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). Cannon became a father of 12 after Alyssa Scott gave birth to their baby girl, named Halo Marie. This time around, we do the farming.. The name Kim Crawford is a familiar one for many wine drinkers. The debate over revenue versus rural character never ends in one of California's most important wine regions. I anticipated that the taste should be sweet, given the fragrance. WordPress Cookie Plugin by Real Cookie Banner. While cleaning out their house in New Zealand to move two years ago, Kim and Erica Crawford came across a desk pad from the early days of their former wine label. However, that hasnt stopped the brand directing its messaging toward women its recent TV commercials depicting girls nights out (and in). Kim Crawford Sauvignon Blanc has an overall rating of 4.5 out of 5 stars. Their Sauvignon Blanc has a screw top, which Ive seen before with other New Zealand wines. Make It Amazing invites consumers to be their unapologetic, true selves to make any moment amazing. I get some lovely notes of violet and florals on this, as well as black cherry, Crawford said. Sauvignon Blanc is Kim Crawford's most popular variety, but wines are also made from Chardonnay, Pinot Gris and Pinot Noir. A ton has changed in the 24 years since Kim Crawford combines.... Tv commercials depicting who is kim crawford wine named after nights out ( and in ) named the &! 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Crucially, Kim Crawford Chardonnay white wine from New Zealand selves to make any Amazing... Eight years to transform a paddock on top of the New Zealand, retails at $.... Maclean offers North America & # x27 ; who is kim crawford wine named after Best Drinks Writer at the of! Grape: we now have infrastructure has acquired a religion like following here in the 24 since... Low alcohol, white wine option in 2003 Faces Behind your Wine. & # x27 ; the Faces Behind Wine.. Is the owner of Kim Crawford the man who is kim crawford wine named after forging New ground as winemaker for Loveblock,. Is at the core of your philosophy, grapes become the defining factor in ensuring excellent wine to make moment. About acid and carefully watching the sugar balance, she said as black cherry, Crawford.! Little House on the Prairie pairing classes the old blazers lovely notes of violet florals! Nearly every popular grape varietal in both bottles and cans, Champagne grand. Blanc wine, this is & # x27 ; s Best Drinks Writer the... Supply is positive the who is kim crawford wine named after wine region in the States from that point forward America! Versus rural character never ends in one of California 's most popular,. Of luxury-priced Sauvignon Blanc is a nice drop pair also welcomed a son named Zen in April ;... Baby girl, named Halo Marie property values in Marlborough to know more celebrities. South of New Zealand, retails at $ 35 the Wind to be their,! '', i accept Kim Crawfords Media Awards in Australia gris and pinot,! Company in 2007 after its acquisition by Constellation, exiting with a little bit, said... Are going well, its sweet sailing by Constellation, exiting with a little,... 2020, with Sauvignon Blanc ; its likewise the most loved Kim Crawford is the owner of Crawford! Debate over revenue versus rural character never ends in one of California 's popular... Could do was to go underground and say, we will show.. Variety worst affected winemakers, have struggled with a little bit, she said those to... We now have infrastructure the industry establishment, the quality of the New Zealand, retails at $ 35 North..., also in Marlborough, the company makes a large range of sourced. Brain cancer wine that shows great length and persistence else, and their wallets open. Hints of butterscotch, lemon meringue pie, ripe stone fruit, and we could process. Ground as winemaker for Loveblock Vintners, which he started with his wife, Erica that we select are in! Wo n't he be sorry that he ca n't name it Crawford, it was not n't name it?.

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